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6 reasons why you must have a website
Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do.
As a business owner you probably think you can't afford a professional website, but you can't afford NOT to. Although the cost of designing a website varies, once it is up and running, generally the cost of maintaining a website is less than RM 200.00 a month. Compared with the cost of a newspaper ad, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business.
A website is available to both your regular and potential customers 24/7/365 providing them with the convenience of reviewing your products and services when your store or office is closed. With today’s busy lifestyles, this is a great selling point when making a purchase decision.
Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don't think you'll be able to sell your products or services online? Don't forget, even cars and houses sell online!
Think of your website as being your online brochure or catalogue. It is much easier and quicker to update information about your products and services on your website than in print material, making it an effective way of letting your customers know about the arrival of new products, upcoming events, special promotions, or any new services you now offer. Unlike print ads which quickly become outdated, your website can provide current information and news.
Providing information to your customers takes time, whether it’s on the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. And what is time? Time is money!
Domain Name Registration
Website Design & Development
Content Management System
Computer Service and Maintenance
A great web design company will be your partner in implementing everything we’ve discussed. You don’t have to know how to write, design or market your website. You’ll save time in the short-term and money in the long-term.
Before hiring a web designer, ask how well they know these essential elements, how they propose to incorporate them and how they’ve succeeded in the past. Use a critical eye when checking out their website. Look for experienced website designers that are well established and that have comprehensive histories and portfolios of working with similar businesses to your own. By partnering with the right web design company you are putting yourself in the very best position to ensure that your website is a successful one.